How do you make it easy to convert AT&T or Verizon users into
T-Mobile customers in a seamless and innovative way? Enter T-Mobile’s revolutionary Switcher’s program. A program where new customers could swap their carrier using their current mobile device without even visiting a T-Mobile store.
 

In collaboration with T-Mobile’s product team, our team was deeply involved in building both the UX guiding principles and the
innovation track.