Winning integrated campaign pitch for Saathi Eco Pads.
Women across the globe are inextricably connected by a powerful life-giving force that is menstruation. It predates human language. But “how we period” is inequitable and planet-destroying.
At the same time, most women in the U.S. and India don’t know there’s a human and planet-conscious way to do their periods. That the simple act of changing their pad (brand) can have a profound ripple effect across our planet and the women who grace it.
Your Cycle Can Break The Cycle.