Buying Tires That Fit Your Lifestyle 
 

Changing the way people shop for tires through an immersive interactive kiosk experience at Costco, PepBoys and more. Michelin's goal was to not only have people better understand the tires they should purchase but give them a reason to care by leveraging their own driving experiences.

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MICHELIN + BFGOODRICH
DIGITAL CUSTOMER EXPERIENCE TRANSFORMATION