Changing the way people shop for tires through an immersive interactive experience. Michelin's goal was to not only have people better understand the tires they should purchase but give them a reason to care by leveraging their own driving experiences.
A first of it's kind in the industry, this sales platform acts as digital asset management system that allows an Managers to publish and manage sales and marketing collateral. At the same time it functions as a customizable presentation tool that allows a sales rep to create collections of content that can easily and quickly be accessed during sales conversations. Analytics capture usage of content (which sales people are using the tool, what content are they accessing, how much time is being spent viewing each asset, etc).