Integrated Campaign + Event
Gold and Silver Telly Award Winner 2018. The digital and print campaign drove the press and media to an immersive content experience. The digital experience, comprised of six focused content topics, provided analysts, investors, media and consumers with thought-provoking articles paired with bold data visualizations and compelling video content. The multi-day event at the Javits Center in NYC invited guests to experience interactive installations and custom content to engage and learn more. A focused Social Campaign on Twitter reinforced the Truth with pithy data points.