NCAA Final 4 Fan Fest

5 experiences and beautiful environmental graphics in one amazing Fan Fest for AT&T


Game of Thrones themed shot contest with interactive digital floor and leaderboard

Selfie moment on the actual Iron throne with set pieces and costumes

B-Ball beats created an amphitheater of sounds and light when connected baskets and basketballs were touched by participants


Fans became a virtual basketball player made of generative particles that mimicked their dopest B-ball moves - then prompted them to take a buzzer
beating shot

Fans got a chance to meet some of their NCAA heros in an exclusive autograph session