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AT&T NCAA Final 4 Fan Fest
Digital Experiences

4 interactive experiences, one amazing Fan Fest for AT&T.


Fans stepped up to the challenge of a Game of Thrones-themed shot contest inside the AT&T Fan Zone to conquer their rivals. It’s all tracked through an online leaderboard. Fans can pose for pictures on the famous throne and with other set pieces and costumes. B-Ball beats created an amphitheater of sounds
and light when connected baskets and basketballs were touched.
Fans became a virtual basketball player made of generative particles
that mimicked their dopest B-ball moves - then prompted them to take
a buzzer beating shot.

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