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Anthem: Blue Cross Blue Shield

The Anthem Smart Assistant (ASA) prototype explores a seamless ecosystem of powerful Ai/ML tools for the broker. This enables the broker to sell the right Anthem product at the right time. It would also capture data and insights from Companies and Employees to evolve the overall integrated Anthem brand experience, so the broker can focus on meaningful, bespoke conversations with customers.

Experience Principles

  • Integrates AI / ML data into actions

  • Natural Language Processing (Verbal)

  • Smart sorting and filtering of data

  • Intelligent feature sets evolve over time

  • Automation where possible

  • Anthem Everywhere approach

Journey Map and Interactions


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