Positioning
 

We are a nation of lionhearted individuals. Trendsetters. Pavement pounders, Hype Beasts moving at the speed of influence. Master
wielders of that thing that makes us who we are and everything we do.
And we run on the three stripe fuel that is inclusiveness, collaboration, and opportunity. 
 
You don’t just get me. you inspire me, empower me to be me and connect me to others like me… Creators who pledge allegiance to
setting our hearts on fire, and wearing our brand on our sleeve.
 
That’s my tribe. That’s my life. That’s why I love Adidas.

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CRM that is just as creative, inclusive and multifaceted as the people who love Adidas.